Performance and Paid Media

Managed the graphic design and implementation of performance and paid media campaigns. Through A/B testing, managed to triple CTR of display ads (from 0.5% to 1.5%) as well as grow search ad performance by 50% (from 20% to 30%, on average).

With a deep background in paid media, am also able to align brand and product with media consumers to optimize performance. Have produced greater than average results with Open Snow, Powder Magazine, and Outside’s various titles.

Email

Successfully built email campaigns in Salesforce Marketing Cloud, Mailchimp, and Mautic with over 5 years of expertise in Hubspot. I’ve also created lists, campaigns, and flows in the latter platform, while also doing the same during a trial of Klaviyo, in an attempt to transfer Studio Assistant’s CRM from Mautic to Klaviyo.

My email segmentation and campaign content created a 20% lift in open rate and a similar rise in CTR.