Alex Cernichiari | Marketing | Branding | Content

Photo Sep 24, 5 57 44 PM.jpg

Content

 

Production

An expert in photo and video production to serve as the basis for global marketing campaigns. From ideation, through budgeting and booking, to on-site production, I have executed several global and national campaigns on time and under budget.

 
 

UP Series (deuter)

Participated in a photoshoot in greater San Diego as part of the launch of deuter’s first backpack made from fully recycled materials.

Agency: The Public Works. Photos by Dag Larson, Video by Andrew Hanson


Futura Air Trek

Concepted, booked, and executed a photoshoot in the San Juan Mountain Range to display deuter’s newest ventilated backpacking pack.

Agency: The Public Works. Photos by Dag Larson, Video by Andrew Hanson


AC Lite

Concepted, booked, and executed a photoshoot in the San Juan Mountain Range to display deuter’s newest ventilated hiking pack.

Agency: The Public Works. Photos by Dag Larson, Video by Andrew Hanson


Gravity Bouldering

Tasked by deuter global marketing team to ideate and execute a photoshoot for a pack series that is not available in United States

Agency: The Public Works. Photos by Dag Larson, Video by Andrew Hanson

Location: Joshua Tree National Park, CA


Aircontact Ultra

Planned and executed a multi-day backpacking trip to capture content for deuter’s first fully redesigned backpacking pack in over a decade.

Photos by Fred Marmsater. Video by TopTop Productions.

Location: Elk Mountains & Independence Pass, CO


Aircontact Core

Developed and fulfilled a photoshoot for the follow up to deuter’s best selling backpacking pack and REI’s top product.

Photos by Mike Thurk

Location: Moab, UT

ORTOVOX Freeride

US-based shoot for trade and digital materials to provide a more familiar backdrop to ORTOVOX Freeride Collection for North American audiences.

Photos by Cam McLeod

Location: Snowbasin Resort, Ogden, UT